Motto: "United Strength is Stronger"
The Staffordshire Knot in the top panel is taken from the Tunstall Arms.
The Eagle (bottom left quadrant) was taken from the Longton Arms (Crest of James Glover).
The Sythe (bottom right quadrant) is taken from both the Tunstall and Burslem Arms.
The Egyptian Potter at his wheel represents the pottery industry.